Darjeeling Tea like any world famous product, requires an efficient and reliable marketing network to promote and sell it worldwide.

The Auction system is a crucial channel in the sale of Darjeeling Tea. Since more than 50% of the produce is sold through the Calcutta Auction Centre, the role of the Auction system can be viewed as a barometer to access the prevailing markets.

Auctions encourage free competition, ensuring a transparent price to the buyer and guaranteed payment to the seller. They also generate vital information on current market trends and sentiments.

	The Auctioneer plays an important role. Apart from personally tasting and evaluating each and every invoice, he has to use his knowledge of the world demand and marketing skill in judging the marketability of the Tea. He has final jurisdiction and his judgement determines the selling price of the Tea, to a certain extent.

	The Four registered Brokers, who sell the majority of Darjeeling Tea are :-